(edited and fixed after accidental early posting. edit2: added URLs) > does an ad being shown next to something objectionable transfer some of that negative se

(edited and fixed after accidental early posting. edit2: added URLs) > does an ad being shown next to something objectionable transfer some of that negative sentiment to the brand? Yes, it does because the negative sentiment will be added to the possible results returned by "System 1"[1][2] thinking that tends to be very fast at approximate searches of long term memory and applying energy saving simplifications/heuristics. System 1 strongly favors fast lookup times over accuracy; this is very useful when you need to decide quickly if that thing you just saw around the corner was a bear or just a strangely shaped shrubbery. Wasting a bit of energy running away from shrubbery is a better survival strategy than waiting for an accurate analysis from System 2 while the bear eats you. The question isn't if the brand will be negatively affected - it will. What we don't know is how this is the size of the effect, which probably varies wildly due to many different factors. [1] https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow#Two_systems https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow#Two_sy... [2] https://www.youtube.com/watch?v=UBVV8pch1dM https://www.youtube.com/watch?v=UBVV8pch1dM