This opportunity for instant purchase is a dramatic force multiplier for Apple in every single avenue they explore. I fully agree. They also forced iPhone buye

This opportunity for instant purchase is a dramatic force multiplier for Apple in every single avenue they explore. I fully agree. They also forced iPhone buyers to have credit cards in many countries to even buy iPhone. And they of course forced iPhone buyers to create iTunes account. These would have been totally absurd customer requirements from the perspective of e.g. Nokia, but for Apple it was a super clever way to grow their billing ecosystem. I think their biggest opportunity is still a head. When they create a "Buy"-button for a browser, so that any web page can integrate to iTunes billing, the web economy won't be same anymore. I was really bullish about this already over a year ago ( http://dirtyaura.org/blog/2009/06/16/mobile-startups-and-small-payments-opportunity/ http://dirtyaura.org/blog/2009/06/16/mobile-startups-and-sma... ), but there are tons of problems with this (technical, scalability, fraud detection, legal...). However, I'm pretty sure that it will happen during this decade.