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> superiority of the product It's not though. Once you become big and have reached critical mass you can pull off quite a lot of mediocre/bad stuff. Fact is th
by iMerNibor 8y ago
> superiority of the product
It's not though. Once you become big and have reached critical mass you can pull off quite a lot of mediocre/bad stuff. Fact is the majority of people simply do not care as long as the product still works (they might not even be aware there's bad stuff going on behind the scenes) - too much effort to find a suitable alternative, convince everyone else to go to the same platform and so on
- qeternity 8y agoHow do you think it got big in the first place? "Too much effort to find an alternative" is just a synonym for "superior".
- yorwba 8y agoThey start out by building a superior product; then that product gets big; then they realize they need to monetize; then the product stops being superior, but it still has everyone's contacts, so most users stay; then the product keeps getting worse until it's unbearable and everyone switches to the most popular superior alternative... WhatsApp is currently in the "no longer superior" phase.
- qeternity 8y ago> then the product stops being superior, but it still has everyone's contacts, so most users stay You're just twisting words here. The fact that switching costs are too high means it's superior. You're defining superiority to be some very strict UX that you've decided. > then the product keeps getting worse until it's unbearable and everyone switches to the most popular superior alternative Exactly. Once it stops being superior than people switch.
- bkor 8y ago> You're just twisting words here. The fact that switching costs are too high means it's superior. I don't see how high switching costs implies superior, nor how that's part of a definition for superior. For superior app I'd consider that to mean if it's better. It's also weird your usage of superior has shifted. You've stated it became bigger because it was superior; meaning superior is not about how much used it is. But you also define superior as having pretty much everyone use it. This seems to conflict, no?
- qeternity 8y agoWhat? I never said they were mutually exclusive? Far from a conflict, what you're describing is exactly the network effect: it both became large because it was superior, and it's size/growth contributed to it's superiority. This is the flywheel that is the network effect.
- zentiggr 8y agoIf only that flywheel didn't throw off all common sense and "don't be evil" tendencies... greed dominates eventually and everyone pays the price until a critical tipping point event comes and everyone finally realizes they have to go now. Those tipping points are just too subtle until after a lot of damage has been done.
- danaris 8y agoExcept that the superiority, at this point, has nothing to do with the product itself. It is primarily—possibly solely—due to who else uses it. That is not something that WhatsApp chose, or designed, except in that they hoped that everyone would be using it. This is not a free market, where the product in question is something that one simply purchases and continues to purchase, and can switch to any other product freely. The products in this space are, to some extent, non-interchangeable (Facebook, Twitter, and WhatsApp may all offer online communication with other users, but if the users you want to contact are only on one of them, that is the only one that is useful to you), and there is a significant barrier to exit. So a product that no one would have willingly chosen to start using may still end up being used long after it is, objectively, inferior to every other offering in that product category—so long as the people using it still need to communicate with each other, and cannot easily coordinate a mass exodus to a different product.
- Shish2k 8y agoYou're talking about superiority of experience (product + network), other people are talking about superiority of product, and saying that the network effect should be counted separately
- vinceguidry 8y agoI think you're making a good point that doesn't deserve the downvotes. There is no need to see vendor lock-in and efforts by companies to create it as anything more sinister than the free market at work. The network effect is a double edged sword. The world switched from Myspace, and it happened pretty fast. Switching has only become easier and easier since then.
- ada1981 8y agoThis comment gave me new perspective on my romantic relationship. Thank you. :)