Additionally, while Coca-Cola is a company, Riseup is a non-profit, Openlab / onionfriends are also non-profits. They have volunteers, with a mindset shared by

Additionally, while Coca-Cola is a company, Riseup is a non-profit, Openlab / onionfriends are also non-profits. They have volunteers, with a mindset shared by both groups. I assume volunteers will often help at multiple non-profits (spin-offs, etc.). Starting with the people that already have a connection and shared mindset is logical.