sometimes "we're x for y" is an easy summary. sometimes it's a thought process. the first is ok, the second is usually bad. i see a lot of startups like this.

sometimes "we're x for y" is an easy summary. sometimes it's a thought process. the first is ok, the second is usually bad. i see a lot of startups like this. "we're foursquare for lipstick! women's cosmetics is a $47 billion industry, if we could get just 1% of the market we'd be huge. we're two stanford MBAs, our development is outsourced, and we have no actual women on our team."