Sell it and buy an island. I'm sure there are good people working there. Have an independent firm hire some top notch developers and efficiency experts to come

Sell it and buy an island. I'm sure there are good people working there. Have an independent firm hire some top notch developers and efficiency experts to come in, identify them, then split off a company with those people in it and call it something else like "Good Yahoo". ;) Then, sell the rest off in pieces. Seriously though, it is a tough nut. They are still mostly known for an outdated search index. They have no winning product in the public mindshare. They are old. Marketing could fix that, if they had a super product/service to sell. But don't base that product/service's success on ad revenue. They can't compete with the big boys on that, nor can they make much money handing it off to them.