Slowness of progress in traditional databases has absolutely nothing to do with it. Primary reason NoSQL even exists is inability of traditional databases to ru

Slowness of progress in traditional databases has absolutely nothing to do with it. Primary reason NoSQL even exists is inability of traditional databases to run in distributed environments with decent availability, scalability, latency/performance and low maintenance requirements. It was never about SQL the language or relational model (which, by the way, is not inherently better than other models). Nothing has changed since. As there exist fundamental limitations preventing all those traditional databases from ever satisfying requirements. And new distributed relational databases designed and built from the ground up so far don't seem to be able to meet neither SQL crowd's expectations nor win people who are facing actual distributed problems. It's like progress in databases doesn't favor familiarity over other things at all, effectively resetting familiarity with relational model altogether and forcing even models to compete with each other for fresh minds.