I'm not a fan of this approach, or the "we're like x meets y meets z" (mashup of services), but I can see the value in giving unfamiliar listeners familiar refe

I'm not a fan of this approach, or the "we're like x meets y meets z" (mashup of services), but I can see the value in giving unfamiliar listeners familiar reference points. As long as you can easily field the followup questions -- you can differentiate yourself or describe competitive advantage -- I think you're fine. edit: Another problem I've seen with using this approach is that sometimes they use existing services to describe their service, and it actually undercuts their value. For example, someone builds service to capitalize on the networking, information sharing, and shared knowledge base of pet owners but sells as "facebook for pet owners." Well, pet owners use Facebook, so the value proposition is lost in the analogy without further reinforcement.