I disagree. For every startup that can easily and succinctly communicate their purpose and value, there's ten that stumble over vague, non-descriptive utterance

I disagree. For every startup that can easily and succinctly communicate their purpose and value, there's ten that stumble over vague, non-descriptive utterances. If you can say "We're like Facebook for pets", that has value and we can immediately hone-in on what specifically differentiates you.