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I think the Quora example does give off a bad vibe. a) We are a Quora for the enterprise b) We are Youtube for audio Quora for the enterprise sounds like a s
by mrtron 16y ago
I think the Quora example does give off a bad vibe.
a) We are a Quora for the enterprise
b) We are Youtube for audio
Quora for the enterprise sounds like a superset. Quora, plus enterprisey features. Quora could compete, their core competency is in that set.
Youtube for audio sounds like disjoint sets. OK, I know what Youtube does. They do video well. I could see a good audio site that does it similarly, allows user submissions, etc. Youtube isn't a competitor, it is a model.
- grackle 16y agoIndeed. The key here is recognizing that the "model" approach is fundamentally different than the "superset" approach. Too often these get blended together. Portraying your idea as the sum of several individual models can be a very effective technique. Saying something like "you can send your friends fake gifts, just like you can on Facebook" and "you have a live chat window like JustinTV" is more likely to promote understanding and less likely to raise questions than saying "Imagine if Facebook was better..." (Yesterday, I actually saw a presenter get grilled for 20 minutes about features completely unrelated to their program, due largely to the fact that they took this "Imagine If.." approach.)