Regardless of whether they're correct about it lowering traffic or not, I strongly dislike the use of the word "steal" here. To me that signifies a strange sens

Regardless of whether they're correct about it lowering traffic or not, I strongly dislike the use of the word "steal" here. To me that signifies a strange sense of entitlement; the search results are not "yours" and you don't have a God-given right to them, so Google cannot steal them from you. You might as well claim that "I'm Feeling Lucky" steals your search results because users never see any mention of your site if you're in second place, or that showing 10 results per page is unfair to those in 11th place. I wonder a little if this reflects a general debasement of the word "steal". Some years ago it clearly referred to taking physical property, but maybe the smear campaigns from the music / movie industry have successfully extended the scope of the word to include things like this.