1. The market for PCs were virtually 100% business buyers in 1985. The non-business buyer would buy Apple IIs, which I didn't sell. I had a lot of small busin

1. The market for PCs were virtually 100% business buyers in 1985. The non-business buyer would buy Apple IIs, which I didn't sell. I had a lot of small business and/or individual businesses. Large businesses like Boeing would obviously go through central procurement unless desperate for a PC , which absolutely would happen from time to time. 2. By the way, my 5% estimate on Byte saturation for my buyers is probably is too high. Refresh cycles were about 3 years back then, and there were roughly 11M PC bought in 1983 and 1984. There was around 8M PCs bought in 1985. So around 19M users of which 8M were buyers in 1985, which is where Byte was selling around 400K subscriptions. Therefore, the saturation rate of Byte magazine to PC users was roughly 400K/19M = 2.1%. 3. I loved your line "but I was a kid who read Byte magazine and discussed benchmarking with adults, and I don't think we were all total freaks of nature or something." Actually a young kid reading Byte magazine to discuss benchmarks with adults was a freak at the time. I should know because I was one, probably the same as you.