How is infinite scrolling not just a logical evolution of regular scrolling? and using red for notification indicators isn't just a design convention that was b

How is infinite scrolling not just a logical evolution of regular scrolling? and using red for notification indicators isn't just a design convention that was borrowed from the real world? All these outlets reporting on social media/app/smartphone addictions should really consider mentioning that these theories aren't supported by research but mainly the melodramatic testimonies of former employees with messianic complex.