I am having a hard time finding the purpose of this article. > Social media companies are deliberately addicting users to their products for financial gain, Si

I am having a hard time finding the purpose of this article. > Social media companies are deliberately addicting users to their products for financial gain, Silicon Valley insiders have told the BBC's Panorama programme. Wasn't this obvious years ago when social networks started? I believe everyone (except infants) is well aware of this.