I don't watch TV and movies at all so I'm not that familiar with Netflix, but... Isn't Netflix just VOD service? How could it beat anyone in "TV viewing" catego

I don't watch TV and movies at all so I'm not that familiar with Netflix, but... Isn't Netflix just VOD service? How could it beat anyone in "TV viewing" category? It may beat TV, but can't be categorized as TV? Or maybe this is my language misunderstanding and just watching anything on big screen is called TV viewing? I always understood TV as "live stream"/"watch what we are currently broadcasting".