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On vacation this week. My wife accidentally bought some Flaming Hot Sweet Chili Cheetos instead of the regular kind. They were talked about many times the first
by speg 8y ago
On vacation this week. My wife accidentally bought some Flaming Hot Sweet Chili Cheetos instead of the regular kind. They were talked about many times the first evening. Yesterday my wife is scrolling through Instagram and what does she see? Flaming Hot Cheetos. How?
- ec109685 8y agoThey were there always and she just notices them now that she recently purchased such Doritos.
- froindt 8y agoI've heard this, and it's a reasonable explanation. It'd be interesting for someone to make a browser extension which logs all the ads you see, allowing trends over time to be spotted. It would also allow hard evidence in a situation like this.
- influx 8y agohttps://en.wikipedia.org/wiki/List_of_cognitive_biases#Frequency_illusion https://en.wikipedia.org/wiki/List_of_cognitive_biases#Frequ...
- eboyjr 8y agoHer credit card and per item purchase history is in a database somewhere linked with her social network identities. Combine that with targeted ads and you have a consistent personal reminder of your purchase history.
- blakesterz 8y agoI'm not saying that's wrong, but why would Cheetos advertise to someone that just bought Cheetos? I don't know much about how advertisers by these types of ads, but why would someone throw ads for something that was just bought? Wouldn't they wait until next month or something?
- froindt 8y agoIt could be a reinforcement strategy. "Oh yeah I bought Cheetos yesterday and they were really good! I should buy them again soon."
- flashman 8y agoMaybe because she just bought that variety of Cheetos for the first time. They're trying to promote repeat purchases. Of course, when there are millions of opportunities for coincidences to occur, and when coincidences are much more memorable than non-coincidences, the chances that everyone has a couple of these stories is pretty high.
- pedalpete 8y agoshe is already a cheetos customer, someone somewhere knows that. You could say that she saw another Cheetos ad, which wouldn't raise a red flag. Seeing a "Flaming Hot Cheetos" ad just could also just be the Cheetos is pushing this variety on their existing customers.