Is that a guess? Greater demand -> better market value and greater trading volumes -> better liquidity because it requires less XRP to move x amount of money fr

Is that a guess? Greater demand -> better market value and greater trading volumes -> better liquidity because it requires less XRP to move x amount of money from A to B, and the market price is less likely to be affected by the move. The majority of their XRP is in escrow contracts, so they physically can't flood the market with more than 1b a month.