I worked at Microsoft on what would have been the next gen system after Ford SYNC and MyFord Touch. Our design team put a HUGE effort into making the UI usable

I worked at Microsoft on what would have been the next gen system after Ford SYNC and MyFord Touch. Our design team put a HUGE effort into making the UI usable at arms reach and at a glance. They had all this research about button sizes and how accurate a person could be with their outstretched arm. They built a full car simulator and we had modified cars in our parking garage we could actually test on. Ford decided to go a different direction and I left the project shortly before it was ultimately scrapped. The ideas were awesome, but for various reasons, we never really built anything.