Before I get to see the demo, I must look at two other screens. The first has two photographs, one of an iPad running nothing in particular, and another of som

Before I get to see the demo, I must look at two other screens. The first has two photographs, one of an iPad running nothing in particular, and another of some people futzing around with iPads in a coffee shop. Do you sell iPads? Also on the first page are a number of features of your product, but none of those tell me what the product is. Take the first phrase: mobile point of sale. Last I checked, "point of sale" was the way in which retail people refer to a cash register. So I when I see "mobile point of sale," I think "portable cash register." I have seen those in restaurants in Europe. The portable cash register is ready when I am -- I sure hope so. Since I am going to "drive product sales with pictures and descriptions." But this is a cash register, no? Aren't those typically used in places where you can see the very product with your own eyes? But then comes the confusion. Take orders from anywhere? Why would I want to take orders from, say, France while I have the cash register frob in my hands and I am talking to a customer? Ah wait, maybe you mean that I can take orders anywhere (as opposed to from anywhere) because, after all, I can be anywhere (modulo the cost of plane tickets and such) and carry your widget! Then, I think some more, and I piece it together. Logically, what you are selling must be a device for traveling sales reps. Wherever the sales rep is is the point of sale, and thus the device is a point of sale device. And the sales rep carries a... catalog! An electronic catalog! I see. So you're not selling a portable cash register at all. The second screen, which shows up when I click the demo button, tells me that I can indeed view the demo, if I click another button. And then comes the demo, which should have been first. Except when I try to do the demo, all I get is a countdown timer. (I know the above sounds a little acerbic. I don't mean your idea is bad. It may very well be great. I am just trying to be up front about how you should not squander the eyeballs you attract to your site.)