I'm not sure I agree with the definitions of enterprise being implied in the comments here. I'm at a giant company all of you have heard of and we have the sql

I'm not sure I agree with the definitions of enterprise being implied in the comments here. I'm at a giant company all of you have heard of and we have the sql server visual studio enterprisey people that the article mentions, and they fit the articles description to a T. I also work directly on analytics for our company, and good friend of mine does analytics for another giant corporation nearby that all of you have also heard of. I believe our companies would be considered "enterprise", yet neither of us work at banks, neither of us work with ecommerce or supply chains for physical commodities, and neither of us are at tech companies. We both have groups heavily invested in sql, yet it is the wrong solution for both of us. Our enterprisey people had never heard of NOSQL or things like hadoop. Fortunately we're coming around and are starting to move things to hadoop, but the article matches my personal experience, and ACID is a requirement for the analytics we do. Our analytics are fuzzy by nature, yet we've been stuck in the sql enterprise mindset for years.