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Some of the most valuable data we have is our purchase history. That lets advertisers know what we buy. They can then target us better. ShopIn is working to d
by godzillabrennus 8y ago
Some of the most valuable data we have is our purchase history. That lets advertisers know what we buy. They can then target us better.
ShopIn is working to decentralize buying personas and put users in the drivers seat of how companies can use that data.
It’ll be interesting to see how it works.