YES! I can't tell you how expensive it is to have to change your name or fight a trademark suit after the fact. Trademarks can cost as low as $750 all-in. they

YES! I can't tell you how expensive it is to have to change your name or fight a trademark suit after the fact. Trademarks can cost as low as $750 all-in. they are easy to file, take about 6-9 months to work through the process, and when you're done, you're guaranteed that you won't have to change your brand. I've been on the receiving end of trademark objections and it's not pretty... and the cost of defense FAR outweighs the cost of trademark... even if you win.