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You're right to avoid email spam -- not only is it frowned upon, but it could fall afoul of the FTC CAN-SPAM rules. I was referring more to getting included in
by rexreed 16y ago
You're right to avoid email spam -- not only is it frowned upon, but it could fall afoul of the FTC CAN-SPAM rules. I was referring more to getting included in established email newsletters (not dedicated email blasts). For example, your industry might have a weekly newsletter targeting the things you are interested in. See if you can get included in that (for free, optimally), or take out a low-cost text or other ad in the newsletter. They usually go out to already qualified, opt-in audiences and have a better response rate than other forms of advertising.
- sourc3 16y agoYep, totally agreed. I will look into different email newsletters. In the mean time like I replied on another comment, the service is not for a specific vertical. It's more of a shared IT kind of service that targets very small businesses (low-cost service). Do you have any pointers for me to take a look into specific newsletters?
- rexreed 16y agoFor both forums and email newsletters, Google (or Bing if you must) are your friends -- just do search "[industry] newsletter" and "[industry] forum". Yes, it takes some time to do the research, but you'll end up with a good pile of resources that will be helpful. Subscribe to the newsletters you find and read the forums -- it's another great way of finding out where you should market, hang out, and who to talk to.