If all Google showed were ads, no one would come to the site. Furthermore, Google is already outrageously profitable. The only real threat is if people start se

If all Google showed were ads, no one would come to the site. Furthermore, Google is already outrageously profitable. The only real threat is if people start searching somewhere else. Do you really think they would make changes that make that more likely? Google has strong competition in Bing, Yandex, and Baidu. Even if profit were the only relevant motive, short term profitability is not something Google needs to worry about. It also seems that your argument applies to every ad supported site. Are you contending that the nytimes is in the ad business and not the news business? Is the news mere window dressing for their advertisements? If not, then how are they different from Google?