3 ms·
It depends on what kind of business you are targeting-- what's the niche? If you have a clear idea of who your target customers are, you can intuit what method
by michael_dorfman 16y ago
It depends on what kind of business you are targeting-- what's the niche?
If you have a clear idea of who your target customers are, you can intuit what methods would be most appropriate to use to promote your service to them. For some niches, this could be cold calling. For others, there might be trade shows or publications.
In my previous startup, we had a tiny, very focused niche (where about 25 firms were responsible for more than 75% of the revenue in the industry), so we did no marketing at all, and instead focused on cultivating personal relationships with the decision-makers of the top 10 firms. But that approach would be wildly inappropriate in other situations.
So: it all depends.
- sourc3 16y agoThe niche are 1-2 people service firms that work with clients on a schedule. So this is more of an infrastructure utility for a specific type of company rather than an entire vertical. For cold calling did you use a firm to do this?
- michael_dorfman 16y agoIn your case, cold calling would be very inefficient. Have you thought about targeting a sub-niche, to try to get some traction, before going broad? For example, Dentist's offices: if you were to call and visit a few local dentists, see if there are any customizations that would help them specifically (like recurring appointments a year in advance, etc.) and then brainstorm with them to see how they would recommend you advertising to their colleagues. Once you get some traction in one vertical, you can leverage it to the next one.
- sourc3 16y agoHonestly, I think that is the best approach. Because the market is so broad, it will be hard to reach out to everyone based on company size. I am currently focusing on 2 segments incidentally one of them is dentists the other is accountants. Thank you for the links.