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Christ... It's not a "brand extension" (whatever that means); it's a blog post intended for the general public, not researchers. If you want research, look at t
by psychometry 8y ago
Christ... It's not a "brand extension" (whatever that means); it's a blog post intended for the general public, not researchers. If you want research, look at the journal archives.
- Animats 8y agoA "brand extension" means you take your famous name with a good reputation and paste it on something else to boost the new thing. This risks the reputation of the famous brand if the new thing is a dud. AdWeek has a list of embarrassing brand extension flops.[1] Even if it's not a total flop, it can degrade the brand. Holiday Inn Express and Hilton's low-end product lines are examples. The overall result was to move the brand downscale. [1] https://www.adweek.com/brand-marketing/best-and-worst-brand-extensions-146966/ https://www.adweek.com/brand-marketing/best-and-worst-brand-...
- psychometry 8y agoGreat, thanks. Anyway, I assure you that the journal Nature will not suffer any loss of status by having blog posts summarizing recent research for laypeople.