This article is ridiculous. It just bitches about the drop down menu and other random stuff. I just took a look at the checkout process. Since I already buy

This article is ridiculous. It just bitches about the drop down menu and other random stuff. I just took a look at the checkout process. Since I already buy stuff from Amazon from time to time, my info is all stored once I'm logged in. Once i'm in the purchase page I just have to click "Place Order". The purchasing page is separate from the normal amazon page, but I would never have noticed. I would say that its really not a big deal that once you click "Checkout" that it takes you to a separate page. I for one, don't click checkout unless I mean to with the items I have. And if I did have second thoughts its super easy to get rid of them or back out. And honestly, if there UI design was that flawed, as the guy says, they wouldn't be a profitable company because they rely on purchase volume, which if not super easy, wouldn't happen.