4 ms·

There are two blog posts with real data from tens of thousands of search queries showing that in reality, the impact of Google Instant has been negligible: - h

There are two blog posts with real data from tens of thousands of search queries showing that in reality, the impact of Google Instant has been negligible: - http://www.seomoz.org/blog/google-instant-fewer-changes-to-seo-than-the-average-algo-update http://www.seomoz.org/blog/google-instant-fewer-changes-to-s... - http://www.distilled.co.uk/blog/seo/impact-of-google-instant/ http://www.distilled.co.uk/blog/seo/impact-of-google-instant... I wish this type of sensationalist supposition without data to back up the assumptions received less attention here at HN. I've always been impressed with the culture of "show me the stats" when it comes to subjects like financing, startups, technology, engineering, etc. Not sure why that dissipates when a marketing topic arises.

ajkohn 16y ago
Well, the impact on search query length may be negligible but there are other ways in which Instant may be changing search behavior. I have a small slice of data I hope to post in the very near future.
- ajkohn 16y ago
  Here's some preliminary data that shows that Google Instant may have changed the distribution of clicks by rank, with more emphasis being put on results above the fold. http://bit.ly/dAzvX3 http://bit.ly/dAzvX3 It's not about the query behavior, but about assessment behavior. As such, your mileage may vary based on your particular rank for terms. Outside of this analysis, the keyword length could remain the same, but a site may receive less traffic if the auto complete algorithm has changed for critical terms. Again, this will vary site by site - and where one loses, another will gain.