I think you're speaking in terms of a specific market. A local florist ppc'ing does not have the luxury of affording to brand in this economy. inherently a cli

I think you're speaking in terms of a specific market. A local florist ppc'ing does not have the luxury of affording to brand in this economy. inherently a click affords more branding anyway as you are much better able to control the presentation of your brand on a page you have complete control over.