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You're exaggerating. Web users spend 80% of their time looking at information above the page fold. The part of what you're saying that's true is that people scr
by brlewis 16y ago
You're exaggerating. Web users spend 80% of their time looking at information above the page fold. The part of what you're saying that's true is that people scroll at all. This is new. See http://www.useit.com/alertbox/scrolling-attention.html http://www.useit.com/alertbox/scrolling-attention.html
- userthis 16y agoAnd yet that page had at least 7 folds. I think the goal of enabling visitors (and expectation of visitors) to utilize strategic navigational features and view key information within the top portion of the page is valid. And yet, convention dictates web site navigation to be concentrated within specific page areas (top, bottom, sides) and most visitors can anticipate certain features and functionality to reside within one of those areas as best (popular) practices are copied and commoditized. Search results are not the same as the loud flashy bleeps and blips on the latest MTV website. There's an expectation that a user will navigate through the page, on to multiple pages if the first page is either full of useless ads and/or SEO pollution or unsuitable expectations. I personally believe 'the fold' of a web page is a bunch of crap. But that's just me
- photon_off 16y agoYou're both right. Users aren't reluctant to scroll if they believe there is something they want to see. However, most pages are designed so that all of the relevant stuff is above the fold. Most of the time, you just don't need to scroll down, because the page is set up to have the most relevant things above the fold, and the least relevant things below.
- brlewis 16y agoWe're both right, except for the part where he said that the concept of "the fold" simply doesn't exist for web pages.