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Interesting, so... ORDER BY (CPC * CTR); versus ORDER BY (CTR); yeah, i know they're not using SQL
by chopsueyar 16y ago
Interesting, so...
ORDER BY (CPC * CTR);
versus
ORDER BY (CTR);
yeah, i know they're not using SQL
- ojilles 16y agoCPC * CTR = RPM, and that's what AdSense optimizes for. In effect it's brilliant in it's simplicity as it combines both advertisers wishes (CPC) and consumer's wishes (CTR).