2 ms·
I think the author means "target audience size" or "nr of potential customers" instead of "market size". A market size is usually expressed in money. For many
by cies 16y ago
I think the author means "target audience size" or "nr of potential customers" instead of "market size". A market size is usually expressed in money.
For many startups --as they often operate on new markets-- the size of the "target audience" is probably more interesting. In the markets the 'size' (in money) is also quite hard to measure. But in developed markets the 'size' is probably more interesting.
- rwalling 16y agoYou're correct - I did mean the number of potential customers rather than the total amount of money. I haven't heard that distinction, but I'll consider using your suggested alternatives in the future. At the same time, I wonder if using a longer phrase like the "number of potential customers" would actually make the article less readable. I imagine most people knew what I meant by the term "market size" based on the context.