I've always found it funny that advertisers swear by CTR as much as they do. It's almost as if they completely forgot the last few decades of television adverti

I've always found it funny that advertisers swear by CTR as much as they do. It's almost as if they completely forgot the last few decades of television advertisement. For television, no one gives a damn if a viewer goes out to buy the product right that instant. It's all about repetition and building psychological reinforcements so that once the viewer actually needs something along the lines of what that product offers, they subconsciously lean towards that specific product as opposed to its competitors. Granted, it's a lot easier for someone to just click some text from their computer than to get up in the middle of a show and drive to a store, but the same essential theory still applies. Which is why I don't understand how CTR is valued so highly over impressions.