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Do we know if the suggested results are based on search frequency or revenue maximization? -- i.e. if I type in "plan my" will it suggest "travel" above "vacati
by bretpiatt 16y ago
Do we know if the suggested results are based on search frequency or revenue maximization? -- i.e. if I type in "plan my" will it suggest "travel" above "vacation" if the PPC/CTR on the ads for "plan my travel" generate more $s than "plan my vacation"?
That seems like a much more clever optimization than stealing screen real estate. The other optimization to this is if they can guide users to a smaller list of common search phrases they can drive up the prices for them -- a fragmented list of search phrases is very bad for Google.
- chopsueyar 16y agoInteresting, so... ORDER BY (CPC * CTR); versus ORDER BY (CTR); yeah, i know they're not using SQL
- ojilles 16y agoCPC * CTR = RPM, and that's what AdSense optimizes for. In effect it's brilliant in it's simplicity as it combines both advertisers wishes (CPC) and consumer's wishes (CTR).