It's not the high information density on the home page (common in Asia) but the overall web design style and functionality. The site was developed over a decade

It's not the high information density on the home page (common in Asia) but the overall web design style and functionality. The site was developed over a decade ago and has many interesting bits. For example, the "show me the product I ordered" page brings you to a captured JPG screenshot of the product listing. And product listing pages look something like this: https://24h.pchome.com.tw/prod/DSAM2L-A9007SS3R https://24h.pchome.com.tw/prod/DSAM2L-A9007SS3R Contrast/compare with these main players in China: http://www.jd.com/ http://www.jd.com/ http://tmall.com/ http://tmall.com/ http://taobao.com/ http://taobao.com/