My suggestions: - There's nothing describing your site that explains to me why your theoretical perfect reader would be interested in what you have to say. You

My suggestions: - There's nothing describing your site that explains to me why your theoretical perfect reader would be interested in what you have to say. Your description is a clever few words about programming in general, but that's not too helpful. Judging from the content I skimmed, something more like "a startup blog for data specialists from a guy who has been there" is more compelling. Think of a person, preferably a real person, who you are writing for, and phrase everything like he's the only one you care about. - You need to lock down your goal, but your goal can be to increase the visibility of your personal brand ("paint a picture of myself"). I don't think it can only be to help people, because if you just want to help people, a blog is a terrible place to do it; more people are on HN, so just comment here instead. - Comments are overrated. Who has the time to comment on an individuals blog? Wouldn't you rather they responded on their own blog and linked to you? Or sent you a personal note? I think comments are a weird way of having a one-to-one discussion, but publicly viewable. Unless you have dozens of commenters, and they talk to each other, in a well managed threaded discussion forum-style comment section, you're fine to turn them off. - Posterous is nice and all, but it immediately marks your blog as "personal thoughts from Joe Shmoe". That's fine if you're writing for your co-workers and your mom, or just to practice your writing. But if your goal is to build that personal brand, you need to show more personality than the default blogging template. - Tags, search, categories... these things only matter in so much as they make it easy to understand the things you talk about on your blog. If you haven't figured that out, you don't need to worry about tagging. But here's my real thinking to share with you: - Blogging "without investing too much time" is worthless unless your goal is cathartic. Assuming you want readers, there is a dramatic J-shaped curve to blogging, where the X axis is attention and the Y axis is effort/time. You'll have a few people pay attention because it's new and they like you. Then they'll go away because you're boring. Then you'll slowly get better, and better, and somebody somewhere will pay attention, then somebody else... and in 2-years, you'll have a few hundred people who anonymously look forward to the things you have to say. Then in another year or two, assuming you continue to get better and learn more and be more valuable, you might just get a lot of attention. Might.