He really doesn't understand Facebook. He also, I think, doesn't understand spam. He comes from a world where paper scarcity offsets the desire of marketers to

He really doesn't understand Facebook. He also, I think, doesn't understand spam. He comes from a world where paper scarcity offsets the desire of marketers to send out advertisements. The idea that marketing is so easy that it needs to be regulated and avoided unless your targets initiate it is completely alien to him.