That article doesn't really say that: > The organization would have to target a data subject in an EU country. Generic marketing doesn’t count. [...] However,

That article doesn't really say that: > The organization would have to target a data subject in an EU country. Generic marketing doesn’t count. [...] However, any U.S. company that has identified a market in an EU country and has localized Web content should review their Web operations. (It's actually a decent article that captures the nuances of GDPR well.)