I thought the quote about not attacking oneself interesting - now there is a realization that sometimes you do have to attack your own position in order to beat

I thought the quote about not attacking oneself interesting - now there is a realization that sometimes you do have to attack your own position in order to beat any other potential disruptors to doing so and taking out your whole business/industry in the process. Obviously that does not hold true for every scenario, but it seems like it was spoken as a truism back then.