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Compared to all the other issues facing a startup, I don't see it as high priority. Name matters when it is your only differentiator against a small ecosystem
by hendler 16y ago
Compared to all the other issues facing a startup, I don't see it as high priority.
Name matters when it is your only differentiator against a small ecosystem and you and the competition are otherwise quite similar (in appearance). But as a startup, a great name is only going to get you a little bit of buzz. Like a band name, there are a lot of bands with great names with horrible music, or no marketing.
If you have the time or money to delegate the task, it doesn't hurt. But it should be low on the list of priorities for early stage.
- nroach 16y agoThat's a valid rationale in terms of an offensive filing. But you should think defensively as well. Does the perceived priority change if your name is similar to that of another company who has obtained a registration? What happens if they sue you? Will the cost of just responding to the suit be more than the registration would have been in the first place? Just some more factors to think about =D