The flip side though is that the business minded artists often produce the most banal work. James Patterson has made 700 million dollars over a decade from his

The flip side though is that the business minded artists often produce the most banal work. James Patterson has made 700 million dollars over a decade from his writing and cowriting. His books dominate the shelves, but as art they barely rise to pulp status. Yet his latest novel is cowritten with ex-president Bill Clinton. He's created value, of course. But what he does isn't art, its mass production of kitsch on an industrial scale.