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Prisoner of Amazon.com (checkout)
- maximilian 19y agoThis article is ridiculous. It just bitches about the drop down menu and other random stuff. I just took a look at the checkout process. Since I already buy stuff from Amazon from time to time, my info is all stored once I'm logged in. Once i'm in the purchase page I just have to click "Place Order". The purchasing page is separate from the normal amazon page, but I would never have noticed. I would say that its really not a big deal that once you click "Checkout" that it takes you to a separate page. I for one, don't click checkout unless I mean to with the items I have. And if I did have second thoughts its super easy to get rid of them or back out. And honestly, if there UI design was that flawed, as the guy says, they wouldn't be a profitable company because they rely on purchase volume, which if not super easy, wouldn't happen.
- jrockway 19y agoOnce again, an opinion piece that claims to be research. If you don't like something, say "I don't like ...", not "people in general don't like ...". You don't know what people in general don't like unless you have done some research. Talking out of your ass is not research. Anyway, thinking back to the Amazon checkout... the author does have a point. It's weird that the UI just disappears during checkout. But on the other hand, when I go to the checkout, I want to checkout and be done. If I just wanted to see my items, I would go to the shopping cart, after all.