Thanks for starting a blog. As you correctly identified - you need a goal. And a thesis - a topic you can center your blog around. What can you offer that he

Thanks for starting a blog. As you correctly identified - you need a goal. And a thesis - a topic you can center your blog around. What can you offer that helps others? What are you an expert at? 1. Thats fine. 2. Not a good idea. A long scroll bar will overwhelm people and turn them off. Unless you want to follow the cult strategy: have barriers in place to retain fewer people but the most loyal people - you should limit the posts to 10 or 20. 3. Tags = subtopics. People can click on a tag and read all the posts that share the same tag. So if you use the post title as the tag too - no 2 posts will share the same tag. And tags end up being meaningless on your blog. 4. I didn't know what Shlepp means. Had to Google it. And Google says that Shlep is a word. Shlepp is not. Shlepp will also lead to a lot of spelling errors. Ideally, your blog name should be something simple, memorable, and something that people search for / identify with. If you can't come up with a good name for the blog, or have a lot of topics to talk about - then do what Seth Godin did. Start your blog with your own name. 5. Keep a schedule of writing. Buddy up with someone. Because most bloggers don't last more than 3 months. Especially when they are not clear with their goals. Spend as much time you do on writing on promoting the blog too. Without readers, writing is not much fun. Make your posts easy on the eye. Use images. If thats not your thing, at least use subheads or strong tags. So that people don't tire their eyes out.