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Google does crawl "the way you see it" and not via raw html parsing. They interpret JavaScript and CSS. Try putting display:none on a div with some text in it,
by tgtweak 8y ago
Google does crawl "the way you see it" and not via raw html parsing. They interpret JavaScript and CSS.
Try putting display:none on a div with some text in it, or putting the font-size to 1px. It will not rank for that and you will probably trigger a penalty of some sort if it's egregious.
- nkozyra 8y agoInvisible or near invisible text can be discerned without rendering the page. Google does execute JavaScript but as best people can tell it doesn't happen all the time, just periodically. It would be computationally expensive to do this for every request on every spider view for every web site.
- tgtweak 8y agoLess than encoding millions of hours of video per day? Libchromium is quite fast and Google has lots of resources for this. They had rendered screenshots of every result with the matching section highlighted... almost 5 years ago.
- nkozyra 8y agoI'm not saying they don't do it - everyone knows they do. I'm saying for many, many cases there's no reason for them to do it for every page and every site.