3 ms·
What do those out-ranking publishers do differently?
by ISL 8y ago
What do those out-ranking publishers do differently?
- paulpauper 8y agohigher domain name authority
- rdlecler1 8y agoBut not domain expertise. Google has a rich get richer ranking that favors broad generalist publications. If you’re seen as an authority in anything then it seems like you can also rank high for something tertiary.
- paulpauper 8y agoyea VOX ranks high for everything even though they are generalists than specialists. .
- awwaiid 8y agoThey have bigger and more general-purpose audiences and thus a higher probability that someone going to google is looking for them. Self reinforcing.