">> instead of fixing the stupid site" Fix what? If Google wants to demote you, doesn't matter what you do. See https://www.mcclatchydc.com/news/special-reports

">> instead of fixing the stupid site" Fix what? If Google wants to demote you, doesn't matter what you do. See https://www.mcclatchydc.com/news/special-reports/insider-threats/article24752116.html https://www.mcclatchydc.com/news/special-reports/insider-thr... What happened that it went from #2 to page 3? Nothing. Page 3 is a black hole, used to be called a page 3 penalty (get zero traffic, might as well be banned.) The site is accessible and readable. A lot of sites are old fashioned...see Drudge.