> AR This is absolutely it. Maps, location data, and point clouds will power ARKit on the phone and perhaps in glasses. Apple’s mobile UX has always relied on

> AR This is absolutely it. Maps, location data, and point clouds will power ARKit on the phone and perhaps in glasses. Apple’s mobile UX has always relied on vertical integration, from custom-built A* chips all the way up to iCloud-powered software. Similarly, mastering underlying AR technologies will give Apple maximal control over its AR user experience.