Think of it this way: First, electric cars second, AI and self-driving cars third, high speed internet in your vehicle where you can surf the Web. Location w

Think of it this way: First, electric cars second, AI and self-driving cars third, high speed internet in your vehicle where you can surf the Web. Location will be a huge deal. Apple needs to master this space, Maps is just a client consuming data and displaying it in a form of a map. Geolocated data is where the money will be.