12 ms·
The issue isn't opting out of marketing emails, its the opportunity lost from not identifying journalists correctly. There are often multi-selects / checkboxes
by squiggy22 16y ago
The issue isn't opting out of marketing emails, its the opportunity lost from not identifying journalists correctly. There are often multi-selects / checkboxes asking if you are a 'Student/Decision Maker/Developer' (particularly for enterprise software) so adding an additional one in many cases wouldn't be superfluous.
- mustpax 16y agoThanks for the clarification. This does make more sense for enterprise software trial signups where you have to go through similar annoying questions, but it's still a pretty bad signup experience. If you have direct sales organization that really needs this info, it might be a good tradeoff in usability vs. revenue to make, but it's still a tradeoff.