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No, not every registration page needs a checkbox asking if the user is a journalist. The vast majority of your users are not journalists, so do not burden them
by mustpax 16y ago
No, not every registration page needs a checkbox asking if the user is a journalist. The vast majority of your users are not journalists, so do not burden them with another checkbox that they'll most likely ignore. If the issue is opting out of marketing emails, provide an opt-out checkbox. It's that simple.
- squiggy22 16y agoThe issue isn't opting out of marketing emails, its the opportunity lost from not identifying journalists correctly. There are often multi-selects / checkboxes asking if you are a 'Student/Decision Maker/Developer' (particularly for enterprise software) so adding an additional one in many cases wouldn't be superfluous.
- mustpax 16y agoThanks for the clarification. This does make more sense for enterprise software trial signups where you have to go through similar annoying questions, but it's still a pretty bad signup experience. If you have direct sales organization that really needs this info, it might be a good tradeoff in usability vs. revenue to make, but it's still a tradeoff.